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Digital Transformation
Companies must come to the realization that businesses might never go back to the way it was before. Digital technology will continue to grow as companies rely on it more than ever. The way it operates will also grow and change for the better as the demand for it increases. Marketing will be a key factor in success for all types of businesses.
Digital Ads
Digital advertisement does not have the same effect as it did before. Being locked in their homes for the majority of 2020 and 2021 has made consumers think differently about how they view ads on screens. Brands must know how to think of out-of-the-box with more than just online advertisements to grab people's attention. They must find a new way to connect to their customers.
Automation
Marketers had to deal with quite a bit the past year. Due to budget and resource cuts, they had to find out a way to carry out their tasks while being resourceful. An automated system helps to make the tasks that would be repetitive get done effectively.
Meaning and Purpose
Marketing with meaning and purpose has become more important now than ever. Consumers are looking to support brands that they feel they can trust and fall in line with their values. As a company, you also want to attract consumers that will elevate your business and bring it to new heights.
Programmatic Advertising
Programmatic advertising Is the automated buying and selling of online advertising. It gives insights on real-time reporting, fraud protection, budget analysis, target options, and more.
People often forget that LinkedIn is an extremely valuable platform. Just like Facebook, you can put paid ads out there. LinkedIn is different in that it is a platform for decision-makers and go-getters. The CPC’s are higher but that is because you are paying for quality leads.
Influencer Marketing
Level up your brand by using influencers to connect with your consumers. If you work with the right content creator/Influencers, they can target your specific audience. Influencers are having an impact on the way consumers decide on what brands they are going to support. Ever see your favorite celebrity wear a certain brand and then you go out and buy the same thing? It is the same concept with influencers.
Cookies becoming irrelevant.
Google is slowly stopping the use of cookies and other brands will soon follow. There is a push for marketers to find an alternative to target their audiences.
Direct Mail
Because people are spending more and more time at home adding a psychical element to your brand is extremely important. By sending things such as postcards you add a touchpoint element.
Leaning towards Instagram Reels
Reels are one of Instagram’s most viewed sections. This type of content engages customers in the way that they want. These shorts videos can boost your algorithm and get you to the forefront of people's explore page.
Video Shorts
Quick short videos like that of Tiktok have been extremely popular. The quick edits, color, and creative aspects are what draws viewers in. There is a type of content for everyone on this platform.
Live-Streams
Live streaming a business event is a great way to bring clients in. It is a way that you can interact with your customers without having to be close to them. This way you can reach people all over the world. You can also talk and answer questions in real-time with this process.
E-Commerce
E-commerce is the new way to shop in 2021. People are shopping online more than ever and looking for optimized and easy-to-use sites. The more user-friendly your site is, the better it will perform. Take advantage of the digital age and all the possibilities that you can put up on your site. For example, gyms are now conducting online classes and telemedicine appointments are becoming more common. The variety of services available keep on growing. Do not miss out on this opportunity.
